Creating The Ultimate Grooming Assistant
Teri DiMarino
We all need help at one point or another. Finding qualified help can be a chore, as we expect them to come into our salons and immediately know the routine. Well, this doesn’t always work. Sometimes we are better off “making our own” assistant. A good assistant can be worth their weight in gold and, if trained right, can eventually become one of your top groomers. What do we look for in this potential help? How do we start training them? What should we expect from them? Teri will give you some good ideas on how to get involved in hiring and training the right person for the job.
Cracking the Code of Service Upsells and Retail Sales
Elena Volnova
In this seminar, you will learn how to create a grooming services upsell menu that generates money outside of grooming through physical and online sales to your customers. Find out the psychology behind dog parent purchasing behavior and how to pick and price products and extra services to generate additional revenue. Learn how to purchase the right products for retail and how to generate “mailbox money” through affiliate programs without investing a penny in inventory. Discover real-life examples of groomers who cracked the code of service upsells and retail and walk away with a list of products that dog parents actually buy without feeling threatened they would take away your business.
What’s Your Worth, and Is It Worth It for Them?
Jameson Kon
If a potential client is a job you’re about to apply for, what can you write on your resume that will make you stand out for them to hire you, in this case, as their personal groomer? Are you charging enough for what you’re doing? What If you’re having challenges in raising your rates and don’t know how to proceed? This class will discuss how you can impress your clients with your own resume, including how you can raise the rates for your more tenured clients or how to attract new clients with your newly acquired skillsets. This is your time to showcase your worth to your clients!
Grow Them and Keep Them
Jessica Uzzetta
Ever wonder how other shops have employees and work like a well-oiled machine? In this seminar, Jessica will discuss her experience behind training up your staff and keeping them working for you. Learn how to address problems, handle conflict, and give criticism in a positive way that will help develop good employees who want to be part of your team long term.