Branding Your Business
Mindy Dinwiddie
In this seminar, Mindy will look at the process of branding you and your business, including what it all entails and how to go about making those decisions. As you start your career, how you develop your brand can be more difficult than you think. Thinking of rebranding? This class is for you too. When should you rebrand? Mindy will help answer your questions!
Building Your Dream Team in an Uncertain Job Market
Denise Heroux
daunting task for business owners. Employers must create a marketing strategy to find the right employees and show exactly why their company might be a better fit than the many other companies hiring. In this seminar, Denise will cover how to find your business’s core foundation and hone into your ideal employee. Plus, she’ll share prized marketing tactics for job ads and where to place them.
Pricing, Percentages and Profit Margins
Teri DiMarino
Join Teri as she shares her business savviness and expertise on running a profitable salon. What do I look at before setting my prices? How do I set my prices? What are my margins? Am I making a profit? Are my employees making more than me? These and a lot more questions will be answered. If you miss this seminar you will be losing money!
Cracking the Code of Service Upsells and Retail Sales
Elena Volnova
In this seminar, you will learn how to create a grooming services upsell menu that generates money outside of grooming through physical and online sales to your customers. Find out the psychology behind dog parent purchasing behavior and how to pick and price products and extra services to generate additional revenue. Learn how to purchase the right products for retail and how to generate “mailbox money” through affiliate programs without investing a penny in inventory. Discover real-life examples of groomers who cracked the code of service upsells and retail and walk away with a list of products that dog parents actually buy without feeling threatened they would take away your business.